An academic's day has changed very little in the last several centuries--you think, share ideas with others, critique, and occasionally sleep. Of course the scope, structure, and finances of universities have shifted more dramatically, but still the expectations of faculty members remain remarkably similar: create knowledge; serve your institution and more broadly your profession; teach and mentor the next generation. The practical reality, though, is that we are all essentially small business owners, keeping our 'product' viable through publications, talks, student dissertations, funded grants, outreach, and even tangible results. The merit systems (financial, tenure, and respect of your peers) reward and indeed demand excellence in these important areas--all of them. But will universities, and faculties, function the same in the future? Increasing trends towards online learning may be particularly disruptive to the traditional model. How can prospective and new faculty, and their institutions, harness this trend instead of fighting it?